About Website Design & Local SEO Services for SMBs | SEO Terms

SMB refers to small-to-medium-sized businesses, characterized by their relatively moderate size and revenue. Such ventures in Orlando, FL and elsewhere form the backbone of the United States economy; and SMBs often face unique challenges and opportunities. 

SEO is the strategic process and tactical efforts of optimizing a website to enhance its visibility and ranking on search engine results pages (SERPs). The goal is to attract organic/natural (non-paid) traffic by aligning the website and its pages' content and structure with the preferences and ranking factors of search engines (such as Google or Bing). This is vital SEO terminology.

Local SEO is a targeted Search Engine Optimization services strategy aiming to improve an organization's geographic visibility in local search results. It can help to increase chances that people searching for products or services in a given vicinity will -- with the help of enticing meta information (Page Title and Meta Description) -- click-through to a particular website page upon it ranking in a SERP; including the goal of appearing in a Local 3-Pack in Orlando, FL or Jacksonville, IL or wherever your venture is located or targets an area.

UX is related SEO terminology that encompasses the overall experience users have when interacting with a website or product or customer service, etc. UX includes design, navigation, accessibility and overall satisfaction or lack thereof. A positive UX is crucial for retaining visitors and converting prospects into customers, thus improving CRO. 

CRO, another vital SEO terminology, focuses on maximizing the percentage of website visitors who take a desired action -- such as making a purchase, filling out a form or subscribing to an eNewsletter, etc. By optimizing the user experience, effective Conversion Rate Optimization can convert more customers, close a sale, increase revenue and other positive outcomes.

A search engine -- the basis from which all this other SEO terminology arises and relates -- is a web-based tool that allows users to research and discover information on the internet. Examples of the most popular search engines used in the USA include Google, Bing and Yahoo; and they employ hundreds of complex and secretive algorithms to analyze and rank individual website pages based upon, in large part, the level of content relevance to particular user queries. Each website page stands on its own in rankings.

Speaking of the most relevant SEO terminology upon which this industry operates, a SERP is the page displayed by a search engine in response to a given user query. It includes a list of organic and paid (or sponsored) results, with a given website page ranked based largely its relevance to the particular search query. High ranking --namely the importance of ranking in the Top 10 organic results --and visibility on a Search Engine Results Page is among the most crucial of goals and metrics for effective SEO.

White Hat SEO refers to ethical and legitimate strategies employed to optimize a website's pages for search engines. These tactics adhere to search engine guidelines; focusing on quality content, keyword optimization, user experience, etc. to achieve sustainable and long-term results. Jordan SMB Consulting follows such White Hat SEO.

In contrast and at the opposite of this spectrum of SEO terminology, Black Hat SEO involves tactics that attempt to manipulate search engine algorithms to achieve quick- but-often-unsustainable results. These questionable tactics may include keyword stuffing, cloaking and other deceptive practices that violate search engine guidelines; thus risking manual penalties to a website. Jordan SMB Consulting does NOT practice such shady Black Hat SEO practices.

A CMS is a software application facilitating the creation, editing and management of digital content on a website and its pages. WordPress -- popular with some of Jordan SMB Consulting's clients -- is a prominent example of a CMS, and it is utilized worldwide. The best CMS platforms streamline the website design and development processes, enabling efficient content updates and modifications.

To wit about such services, WordPress designer is a powerful and versatile Content Management System that facilitates website creation and management. Known for its user-friendly interface and extensive plugin ecosystem, WordPress empowers users to build and customize websites without needing overly extensive coding knowledge. GoDaddy Website Builder -- utilized to build this very website -- is another popular CMS that, although lacking the flexibility and bells and whistles of Wordpress, is easier to learn for website novices; plus similar ones like Wix, Weebly, Shopify, Square et al. Reggie is also a WordPress web designer.

A website audit is a comprehensive analysis of a website's various performance metrics -- examining factors like SEO, user experience and functionality. It identifies issues affecting site health; thus providing actionable insights to enhance visibility, user engagement and overall effectiveness. Knowledge of SEO terminology is crucial as Jordan SMB Consulting conducts website audits -- including Technical SEO, On-Page SEO, Off-Page SEO, Keyword Research, SEO links, Local SEO, Analytics and others -- for clients in the Orlando, FL 32811 area or Jacksonville, IL 62650 area or elsewhere.

KPIs are measurable metrics used to track and evaluate the performance of a website or online campaign. Key Performance Indicators -- chosen and prioritized in concert with client feedback -- provide insights into crucial aspects like website traffic, conversion rates, user engagement, etc.; enabling data-driven decision-making and insights about services.